What Customer Centricity Really Means
A lot of companies around the world are forgoing the old traditional business strategy and are adopting the customer-centric approach – which involve putting the customer first. With all the pressures on the local and global economy, it is time we reinvent our organisations, people and mindsets to ensure improved customer retention and financial success.
Zipho Sikhakhane has led, designed and implemented customer centricity programmes as a leader in large organisations locally and internationally. Leaning on her experiences and expertise, she shares insights on how organisations that aspire to make it to the next era need to go beyond the typical customer strategies and begin redefining a new way of meeting customer needs, one that is customised for the local context.
The keynote is encouraging, practical and offers actionable solutions.